Clash of the Algorithms

art direction & DESIGN

Evolv AI is a UX optimization platform that empowers online retailers to fine-tune customer journeys and max ROI. Evolv needed an end-to-end campaign for Shoptalk 2024 - the US’s largest annual trade show for changemakers in retail. The objective was to design a booth with serious stopping power inside a relatively small footprint, filled with swag that people would actually want.

Inspired by the classic Rock’em Sock’em Robots game, we put the customer focused Evolv AI algorithm head-to-head with other well known algorithms focused on their own revenue. The team landed on a modernized 1950’s toy aesthetic, rich with humor.

OUTPUT

  • Visual identity

  • Booth design

  • Swag &

  • Animation & promo video

  • Illustration and packaging design for a short run of limited edition Clash of the Algorithms play sets featuring hand-sculpted E-LON and ZUCKERBORG heads by KerfLoss.