Roosevelt PTSA
Website Redesign
I had the pleasure of revamping the website and communications assets for Roosevelt Middle School, San Francisco.
STRATEGY
The PTSA needed a refreshed communications hub that combined the previously disjointed events calendars, family resources, volunteer information and fundraising efforts to support the school’s staff and student body in the notoriously under-resourced San Francisco public school district.
By branding a library of stock vector graphics, I was able to optimize the project time to value, significantly reducing volunteer workload while delivering an engaging user experience representing the diverse school community.
OUTPUT
Refreshed Visual identity
Communications Strategy
Web Design
On-brand asset library
Mailchimp newsletter template redesign
Results
Increased weekly newsletter readership, smoother fundraising campaigns.